Today we share the news that we’re backing influencer commerce portfolio company Inked Brands with $4M Series A Funding. Inked CEO April Foster founded the company in 2007 and has scaled the brand to offer an end-to-end ecommerce platform that empowers social media influencers to convert their followers into customers. In building a new revenue model that capitalizes on lucrative influencer-driven consumer purchases, Inked has significantly monetized several of its own portfolio brands, allowing influencers with thousands of followers to generate millions of dollars of revenue. We’re excited to empower April and her team to fuel the growth of entrepreneurial influencers and her own company as a result.
Read more here.