Cres Ferrell Provides Entrepreneur Advice in Startup Mindset

In a new Startup Mindset article on how entrepreneurs can achieve success with VCs, Cres Ferrell provided this advice:

Every day, investment firms receive countless emails from entrepreneurs eager to pitch them their next big idea. And every day, business founders worldwide spend countless hours refining their pitch decks in hopes of landing the capital they need to grow.

Unfortunately, there’s often a disconnect between what founders want to say about their company and what the investor wants to hear. I suspect this disconnect arises because founders struggle to look at themselves through the eyes of an investor when they craft their pitch.

If you’re a startup founder trying to attract capital, here are six concrete steps you can take to maximize your potential for getting that game-changing “yes.”

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