Tropical Smoothie Café, a BIP Capital portfolio company and leading national fast-casual café, announced the appointment of Charles Watson as its new Chief Executive Officer. Watson will lead the brand through its next phase of strategic growth. Tropical Smoothie Café has been a high-performing company in the BIP Capital portfolio since 2010.
New CEO Promoted from Within, Aims Growth to $1B by 2023
As CEO, Watson’s goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led the company’s franchise development efforts since 2010. He was directly responsible for selling more than 800 franchises during his tenure with the company.
CEO Develops Café’s Culture Inside and Out as Franchise Grows
“Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make,” said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. “He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. We look forward to realizing Charles’ vision for the company.”