DemandJump, Newest Martech Company in BIP Capital Portfolio, Raises $5.5M Series A2 Funding

Today DemandJump, whose platform is empowering marketers to make better decisions, announced today that it has raised Series A2 funding of $5.5 million led by BIP Capital. The A2 round extends the total amount raised to date to over $14 million.

DemandJump’s innovative platform provides a single view of the marketer’s data, overlays data that marketers do not have and provides actionable insights powered by AI. Marketers can now see the complete path to purchase for their target market and greatly improve ROI.

DemandJump has experienced year-over-year growth of 121 percent and has doubled its workforce in the last 12 months. With digital marketing spend projected by Forrester to reach $146 billion by 2023, companies are increasingly looking for better analytics and attribution to consolidate their data, spend more time making strategic decisions and truly optimize their marketing budgets.

In today’s announcement, Paul Iaffaldano, Chief Investment Officer at BIP Capital, shared: “What’s currently out there are products that silo data from different online channels, making it difficult to get a holistic view of digital marketing performance. We’ve been looking for some time now for the next evolution in SaaS MarTech and what DemandJump’s platform is able to do for digital marketers is truly transformational.”

DemandJump plans to use the additional funding to continue to expand their product, engineering, sales and marketing teams. DemandJump was ranked Top 10 in the Indiana Chamber of Commerce 2019 Best Places to Work and has won multiple Mira awards from TechPoint, the industry-led growth accelerator for Indiana’s tech ecosystem. It also received recognition in 2017 from the National Retail Federation’s as one of three national finalists for Digital Commerce Startup of the Year.

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