Funding will drive further acceleration of company’s automated sports event production
Today our portfolio company PlayOn! Sports (PlayOn) announced that it has raised Series B funding of $25 million led by BIP Capital. New investors in the funding round also include Jeff Vinik, Teall Capital, and Crossover.
PlayOn is the nation’s leading high school sports media company and operates the NFHS Network, a joint venture with the National Federation of State High School Associations (NFHS) and its member state high school associations. PlayOn introduced the Pixellot automated production solution to high schools three years ago and it has quickly become an integral component of the NFHS Network’s livestreaming and on-demand services.
The capital will be used to further the company’s growth by accelerating the deployment of the Pixellot automated production solution throughout the high school market, as well as for additional investments in its consumer products and automated marketing infrastructure.
There are currently more than 4,000 Pixellot units in high schools across the country producing in excess of 150,000 live games annually without the need for human involvement. The NFHS Network livestreams 27 different sports and the events are monetized via consumer subscription. Subscription revenue has grown by more than 100 percent year over year.
On the latest funding round, Mark Buffington, co-founder and CEO of BIP Capital shared:
“PlayOn has evolved into a truly exceptional company. We’re proud of what they have built in partnership with the NFHS, its member state associations, and high schools. By aggregating high school media rights through the NFHS Network, state associations have made it possible for fans and their families to stream any sporting event to any connected device. In addition, the network’s revenue sharing program allows high schools to extend the values and support the costs of amateur student-athleticism.”