BIP Capital Digital Ticketing Portfolio Co. GoFan Promotes B.J. Pilling to CEO

BIP Capital portfolio company GoFan, the leading digital ticketing solution for high school events, has announced that B.J. Pilling has been appointed as its new CEO. With the company for more than five years, Pilling most recently served as GoFan’s vice president, Digital.


Led by innovative technology and unmatched support, GoFan provides schools with a turnkey platform to manage season, online, and at-event ticket sales. GoFan is a product of Huddle Tickets, which has provided more than 2 billion event tickets to schools since 2001. Serving over 2,000 high schools and 37 state associations, GoFan provides fans with frictionless access to high school events across the country.


Pilling will assume the day-to-day leadership of GoFan, overseeing operations, the execution of strategic plans, and expansion of the company’s digital platform. In regard to the latter, Pilling will focus on driving innovations to make the ticketing process even more seamless as well as continuing to improve the overall fan experience.


On the company’s progress, Pilling shares:


“For the past two years, we’ve made significant investments in developing our school platform for flexibility, transparency, and easy implementation in an increasingly digital world. The current guidelines surrounding live school events have really highlighted our ability to operationalize state and local recommendations for social distancing, contact tracing, and capacity management. It’s been rewarding to see the accelerated market adoption of our solution as well as play an integral part in helping schools return to play and transition to a digital-first ticketing operation. I’m thrilled to assume this new role and am incredibly excited about how we can continue to leverage technology to drive efficiency for our school partners while providing an enhanced fan experience.”


On the new choice for GoFan’s CEO, Paul Iaffaldano, CIO at BIP Capital, comments:


“B.J.’s digital acumen, combined with his history of taking advantage of market opportunities to build successful and profitable business partnerships, made him the perfect choice to lead. GoFan has already accomplished great things since its launch, and B.J. brings an invaluable level of experience, continuity, leadership, and commitment to innovation that will be needed to help the company take its next step into the future.”


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