The BIP Capital portfolio company Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, recently announced $6.5 million in Series A2 funding to support the launch of additional national networks in convenience stores and grocery retailers fueled by the rising momentum in programmatic technology.
BIP Capital led Vibenomics’ Series A funding earlier this year and is a follow-on investor for this round along with local Indianapolis company, Elevate Ventures, which includes a combination of $4.5 million in equity funding and $2 million in venture debt.
On the announcement, Paul Iaffaldano, chief investment officer at BIP Capital, shared:
“Vibenomics provides brands a new way to reach consumers at the moment they are making purchase decisions in retail stores. The programmatic integration makes it incredibly easy for brands and agencies to take advantage of an unprecedented level of consumer data, and schedule flexibility.”
Read the full story on the Vibenomics blog.